Who Are Masterworks
Masterworks is a full-service marketing and fundraising agency that exists to help faith-based nonprofits achieve their missions through implementing strategies for growth in quality of engagement or in financial terms. They have worked with over 500 non-profits in the past 30 years and some of their strategies involve providing fundraising services or marketing consultation to nonprofit clients.
Learn more about Masterworks here
What Is MasterView
MasterView is a SaaS Software solution that will be used to help Masterworks demonstrate to their non-profit clients about the history of their customer’s interactions with their organization. Through viewing individualized customer journeys, non-profit clients are able to understand the specific Masterworks marketing strategies that drive users to give a gift and implement those in the future to generate more donations for their causes.
About MasterView
Why This Project
Currently, Masterworks have stated that their clients do not believe digital marketing works. This is because it is difficult to link an ad to a specific donation. A customer may click on a Masterworks ad for a non-profit but go through other links and searches before they finally decide to donate. With this, Masterworks is not able to definitively attribute their donation to their ad. Currently, Masterworks has no way of showing this link, which can jeopardize their client retention in the future.
Our MasterView Tool gives Masterworks the ability to help nonprofits understand the value of investing in digital marketing by:
- Helping them view the specific way that a person’s engagement with ads leads to them eventually giving a gift
- Showcasing a specific user’s full interaction history to validate to their non-profit client that their investments in digital marketing are meeting their donation goals through specific ad placements
- Effectively allowing them to sort through key performance metrics, such as last active date, donation amount and number of actions
With this tool, Masterworks is able to bring informed insights to their non-profit clients by communicating a clear history of how each user interacts with ads and what ultimately causes them to donate.
Primary Features
Non-profit Clients Drop Menu
Through this feature, a Masterworks employee is able to easily find and select a non-profit client. The list is constantly refreshing to bring the recent and most up-to-date list of clients that currently work with the company.
Aggregated List of Customers
This feature allows Masterworks employees to view the list of current customers of the non-profit client that they have selected to view. At a quick glance, they are able to see their total gift donation amount, ads viewed, interactions and last active date.
